The Chamber was a long time supporter of the development of Hollister Village, the mixed-use project located across from Camino Real Marketplace. The project was approved in 2013 and opened their doors in 2015.
The Chamber and Hollister Village partnered on an incentive program that would target the local workforce and connect them to the new housing offering. The incentive ran for 3-months, and gave the Chamber a way to lure local workers to the new neighborhood and capture the data we needed to analyze the program.
Now the majority of units at the rental community have been leased and the program is complete. Currently, 70% of tenants are employed on the South Coast and 50% have jobs in the City of Goleta.
“These numbers show a real success story,” said Kristen Miller, President and CEO of the Goleta Chamber of Commerce. “We advocate for workforce housing to help people working in Goleta find a home in Goleta. 50% of the residents being employed in the City is a testament to the need for housing options here.”
The carefully planned growth in Goleta includes new neighborhoods like this one to address local Goleta and South Coast workforce who are commuting from out of town. Reducing commute times, to improve the environment and the quality of our communities, was a clear goal of the Goleta General Plan.
Hollister Village is a new neighborhood on Hollister Avenue in the heart of Goleta. The project includes a new shopping center and a best-in-class apartment community. Hollister Village is made up of 266 apartments, comprised of one, two and three bedroom units. Residents enjoy a wide-array of outdoor amenities, including a community pool, central fitness center, bocce ball courts, children’s playground and more. Hollister Village Apartments opened their doors in November 2015, and are approaching full occupancy.
Hollister Village also features a 76,000sf neighborhood shopping center adjacent to the apartments, know as Hollister Village Plaza. The plaza is home to Smart and Final Extra, Zizzo’s Coffee, R&R Furniture and Mattress, Supercuts, Petsmart and more. Current measurements show 70% of those living at Hollister Village walk to the mixed use area for goods and services.