The City of Goleta is considering a visitor services program provided by the Chamber next week. The City of Goleta’s Economic Development Committee will discuss a staff report that includes several items related to economic recovery for businesses in Goleta. A cornerstone of the staff proposal is to fund a hybrid program with the Chamber that may provide visitor services, supportive resources for tourism-related businesses, assistance with securing PPE, a business survey and a digital marketing campaign.

The Chamber of Commerce has always played an active role in supporting the hotel and lodging industry. We do this to support our members, but also to increase the local economic impact of visitors to our area. Ensuring that visitors get to enjoy a wide variety of activities and businesses on the south coast increases the sales tax and transient occupancy tax (TOT) that is collected by our cities and county. The City of Santa Barbara and County of Santa Barbara have already committed to funding programs with the Chamber this year, during, or perhaps because of, the severe economic crisis.

A majority of businesses have told us that the lack of visitors in town is hurting their bottom line – even business not specifically related to tourism, such as restaurants and coffee shops.

We are pushing the City to move quickly in renewing our public-private partnership to help businesses who are most in need, right now. If you would like to support this effort, we encourage you to send an email to the Goleta City Council. A simple email stating your support for the City and Chamber to work together on a Visitor Services Program that helps small business economic recovery would be very effective.
You can contact your Goleta Councilmembers here:

Goleta City Council
Mayor Paula Perotte – pperotte@cityofgoleta.org
Mayor Pro Tem Kyle Richards – krichards@cityofgoleta.org
Councilmember James Kyriaco – jkyriaco@cityofgoleta.org
Councilmember Roger S. Aceves – raceves@cityofgoleta.org
Councilmember Stuart Kasdin – skasdin@cityofgoleta.org